PrepTest 123, Section 3, Question 10
By Brandon Beaver | Published October 29, 2024
Type: Most Supported
Difficulty:
Explanations
Okay, so advertisers learned that it’s easier to change people’s opinions when (1) they previously didn’t hold a positive opinion about the product and (2) the ad connects the product to things consumers like, (3) using pictures. Therefore _____? Therefore, advertisers should probably use pictures to connect their products to things consumers like.
A
No, it says “rather than exclusively through prose.”
B
No, it’s not about targeting products that can be represented this way. It’s about making ads in this way.
C
Both venues can support pictures.
D
No, that’s not what the passage says to do.
E
Exactly. The passage says to (1) use pictures and (2) connect images to things consumers like.
Passage
Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to _______.
Question 10
Which one of the following most logically completes the argument?
use little if any written prose in their advertisements
try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose
place their advertisements on television rather than in magazines
highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product
create advertisements containing pictures of things most members of the target audience like