June 2007 PrepTest, Section 3, Question 10

Difficulty: 
Passage
Game

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to _______.

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to _______.

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to _______.

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to _______.

Question
10

Which one of the following most logically completes the argument?

use little if any written prose in their advertisements

try to encourage people to develop positive attitudes about products that can be better represented pictorially than in prose

place their advertisements on television rather than in magazines

highlight the desirable features of the advertised product by contrasting them pictorially with undesirable features of a competing product

create advertisements containing pictures of things most members of the target audience like

E
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