PrepTest C2, Section 3, Question 7
In an attempt to create brand loyalties, television advertisers currently target young adults, ages 18 to 25, because on average they have higher discretionary income than do consumers of other age groups. But since the average discretionary income of those over 65 will soon be greater than that of young adults, in the future television advertisers would do better to target consumers over 65 instead.
In an attempt to create brand loyalties, television advertisers currently target young adults, ages 18 to 25, because on average they have higher discretionary income than do consumers of other age groups. But since the average discretionary income of those over 65 will soon be greater than that of young adults, in the future television advertisers would do better to target consumers over 65 instead.
In an attempt to create brand loyalties, television advertisers currently target young adults, ages 18 to 25, because on average they have higher discretionary income than do consumers of other age groups. But since the average discretionary income of those over 65 will soon be greater than that of young adults, in the future television advertisers would do better to target consumers over 65 instead.
In an attempt to create brand loyalties, television advertisers currently target young adults, ages 18 to 25, because on average they have higher discretionary income than do consumers of other age groups. But since the average discretionary income of those over 65 will soon be greater than that of young adults, in the future television advertisers would do better to target consumers over 65 instead.
Which one of the following, if true, would most weaken the argument above?
Consumers over the age of 65 tend to watch different television shows than do young adults.
The older a consumer is, the more likely he or she is to have already established brand loyalties.
The average discretionary income of young adults is projected to rise in the near future.
The greater a consumer's discretionary income, the more likely advertising is to encourage that consumer to buy.
The number of consumers over the age of 65 is increasing more rapidly than is the number of young adults.
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