PrepTest 94+, Section 3, Question 26
Organic chemist Larry Koskan's inspiration arrived in the mid-1980s, when he read a report by marine biologists describing how oyster shells grow. It was known that oysters secrete calcium carbonate as an essential constituent of their hardened exteriors, but the biologists discovered that they also produce a special protein-based agent that molds the mineral into their shells' characteristic shape.
At the time, Koskan was studying the properties of water-soluble polyacrylates. Among other things, these widely used additives help to stem the buildup of damaging mineral-scale deposits (carbonate and sulphate compounds) on the surfaces of industrial water-treatment equipment. What Koskan realized was that the agent produced by the oysters—polyaspartate—inhibits the formation of calcium carbonate and could also therefore control scale. Polyaspartate mimics the scale-inhibiting activity of polyacrylates because it has a similar chemical structure. But because the backbone of polyaspartate is made of peptides (chains of amino acids) rather than the hydrocarbon compounds that constitute polyacrylates' backbone, it is subject to bacterial action (i.e., it is biodegradable).
Polyacrylates, inexpensive and versatile chemicals, are easy to manufacture and process. In laundry detergents, they act as dispersants that keep dirt suspended in the wash water. As a recent alternative to phosphates, which, via wastewater, pollute surface waters, some half a billion pounds of polyacrylates are used in detergents worldwide every year. Additionally, some polyacrylates have chemical configurations with a tremendous affinity for water, making them ideal in superabsorbent materials for disposable products like baby diapers, which currently account for around 2 billion pounds in annual production of polyacrylates. The trouble is, polyacrylates last virtually forever, and these vast quantities of the highly stable substance are being discarded in landfills.
With requests by consumer products companies for environmentally friendly products growing rapidly, Koskan started his own small company and began researching cost-effective ways of producing polyaspartate for industrial use. Soon, leading chemical companies also began researching the issue, with the consensus being that polyaspartate was the most suitable replacement for polyacrylates. Unfortunately, as with many emerging technologies that lack a supporting infrastructure, polyaspartate's price was estimated to be four to five times that of the high-volume-production alternative. Given this, the consumer products industry lost interest in the technology, and the chemical industry shelved it. Koskan's company, however, believing that polyaspartate could nonetheless be market-competitive on its own merits, decided to persevere and focus on specialty application niches. Polyaspartate has since shown unparalleled success at eliminating scale in offshore oil production equipment and is being used by the farming industry to keep chemical fertilizers in the soil longer, reducing pollution of groundwater by the fertilizers. If Koskan's company can show continued success, it may yet help enliven an environmental chemistry sector saddled with a reputation for ineffectiveness and high cost.
Organic chemist Larry Koskan's inspiration arrived in the mid-1980s, when he read a report by marine biologists describing how oyster shells grow. It was known that oysters secrete calcium carbonate as an essential constituent of their hardened exteriors, but the biologists discovered that they also produce a special protein-based agent that molds the mineral into their shells' characteristic shape.
At the time, Koskan was studying the properties of water-soluble polyacrylates. Among other things, these widely used additives help to stem the buildup of damaging mineral-scale deposits (carbonate and sulphate compounds) on the surfaces of industrial water-treatment equipment. What Koskan realized was that the agent produced by the oysters—polyaspartate—inhibits the formation of calcium carbonate and could also therefore control scale. Polyaspartate mimics the scale-inhibiting activity of polyacrylates because it has a similar chemical structure. But because the backbone of polyaspartate is made of peptides (chains of amino acids) rather than the hydrocarbon compounds that constitute polyacrylates' backbone, it is subject to bacterial action (i.e., it is biodegradable).
Polyacrylates, inexpensive and versatile chemicals, are easy to manufacture and process. In laundry detergents, they act as dispersants that keep dirt suspended in the wash water. As a recent alternative to phosphates, which, via wastewater, pollute surface waters, some half a billion pounds of polyacrylates are used in detergents worldwide every year. Additionally, some polyacrylates have chemical configurations with a tremendous affinity for water, making them ideal in superabsorbent materials for disposable products like baby diapers, which currently account for around 2 billion pounds in annual production of polyacrylates. The trouble is, polyacrylates last virtually forever, and these vast quantities of the highly stable substance are being discarded in landfills.
With requests by consumer products companies for environmentally friendly products growing rapidly, Koskan started his own small company and began researching cost-effective ways of producing polyaspartate for industrial use. Soon, leading chemical companies also began researching the issue, with the consensus being that polyaspartate was the most suitable replacement for polyacrylates. Unfortunately, as with many emerging technologies that lack a supporting infrastructure, polyaspartate's price was estimated to be four to five times that of the high-volume-production alternative. Given this, the consumer products industry lost interest in the technology, and the chemical industry shelved it. Koskan's company, however, believing that polyaspartate could nonetheless be market-competitive on its own merits, decided to persevere and focus on specialty application niches. Polyaspartate has since shown unparalleled success at eliminating scale in offshore oil production equipment and is being used by the farming industry to keep chemical fertilizers in the soil longer, reducing pollution of groundwater by the fertilizers. If Koskan's company can show continued success, it may yet help enliven an environmental chemistry sector saddled with a reputation for ineffectiveness and high cost.
Organic chemist Larry Koskan's inspiration arrived in the mid-1980s, when he read a report by marine biologists describing how oyster shells grow. It was known that oysters secrete calcium carbonate as an essential constituent of their hardened exteriors, but the biologists discovered that they also produce a special protein-based agent that molds the mineral into their shells' characteristic shape.
At the time, Koskan was studying the properties of water-soluble polyacrylates. Among other things, these widely used additives help to stem the buildup of damaging mineral-scale deposits (carbonate and sulphate compounds) on the surfaces of industrial water-treatment equipment. What Koskan realized was that the agent produced by the oysters—polyaspartate—inhibits the formation of calcium carbonate and could also therefore control scale. Polyaspartate mimics the scale-inhibiting activity of polyacrylates because it has a similar chemical structure. But because the backbone of polyaspartate is made of peptides (chains of amino acids) rather than the hydrocarbon compounds that constitute polyacrylates' backbone, it is subject to bacterial action (i.e., it is biodegradable).
Polyacrylates, inexpensive and versatile chemicals, are easy to manufacture and process. In laundry detergents, they act as dispersants that keep dirt suspended in the wash water. As a recent alternative to phosphates, which, via wastewater, pollute surface waters, some half a billion pounds of polyacrylates are used in detergents worldwide every year. Additionally, some polyacrylates have chemical configurations with a tremendous affinity for water, making them ideal in superabsorbent materials for disposable products like baby diapers, which currently account for around 2 billion pounds in annual production of polyacrylates. The trouble is, polyacrylates last virtually forever, and these vast quantities of the highly stable substance are being discarded in landfills.
With requests by consumer products companies for environmentally friendly products growing rapidly, Koskan started his own small company and began researching cost-effective ways of producing polyaspartate for industrial use. Soon, leading chemical companies also began researching the issue, with the consensus being that polyaspartate was the most suitable replacement for polyacrylates. Unfortunately, as with many emerging technologies that lack a supporting infrastructure, polyaspartate's price was estimated to be four to five times that of the high-volume-production alternative. Given this, the consumer products industry lost interest in the technology, and the chemical industry shelved it. Koskan's company, however, believing that polyaspartate could nonetheless be market-competitive on its own merits, decided to persevere and focus on specialty application niches. Polyaspartate has since shown unparalleled success at eliminating scale in offshore oil production equipment and is being used by the farming industry to keep chemical fertilizers in the soil longer, reducing pollution of groundwater by the fertilizers. If Koskan's company can show continued success, it may yet help enliven an environmental chemistry sector saddled with a reputation for ineffectiveness and high cost.
Organic chemist Larry Koskan's inspiration arrived in the mid-1980s, when he read a report by marine biologists describing how oyster shells grow. It was known that oysters secrete calcium carbonate as an essential constituent of their hardened exteriors, but the biologists discovered that they also produce a special protein-based agent that molds the mineral into their shells' characteristic shape.
At the time, Koskan was studying the properties of water-soluble polyacrylates. Among other things, these widely used additives help to stem the buildup of damaging mineral-scale deposits (carbonate and sulphate compounds) on the surfaces of industrial water-treatment equipment. What Koskan realized was that the agent produced by the oysters—polyaspartate—inhibits the formation of calcium carbonate and could also therefore control scale. Polyaspartate mimics the scale-inhibiting activity of polyacrylates because it has a similar chemical structure. But because the backbone of polyaspartate is made of peptides (chains of amino acids) rather than the hydrocarbon compounds that constitute polyacrylates' backbone, it is subject to bacterial action (i.e., it is biodegradable).
Polyacrylates, inexpensive and versatile chemicals, are easy to manufacture and process. In laundry detergents, they act as dispersants that keep dirt suspended in the wash water. As a recent alternative to phosphates, which, via wastewater, pollute surface waters, some half a billion pounds of polyacrylates are used in detergents worldwide every year. Additionally, some polyacrylates have chemical configurations with a tremendous affinity for water, making them ideal in superabsorbent materials for disposable products like baby diapers, which currently account for around 2 billion pounds in annual production of polyacrylates. The trouble is, polyacrylates last virtually forever, and these vast quantities of the highly stable substance are being discarded in landfills.
With requests by consumer products companies for environmentally friendly products growing rapidly, Koskan started his own small company and began researching cost-effective ways of producing polyaspartate for industrial use. Soon, leading chemical companies also began researching the issue, with the consensus being that polyaspartate was the most suitable replacement for polyacrylates. Unfortunately, as with many emerging technologies that lack a supporting infrastructure, polyaspartate's price was estimated to be four to five times that of the high-volume-production alternative. Given this, the consumer products industry lost interest in the technology, and the chemical industry shelved it. Koskan's company, however, believing that polyaspartate could nonetheless be market-competitive on its own merits, decided to persevere and focus on specialty application niches. Polyaspartate has since shown unparalleled success at eliminating scale in offshore oil production equipment and is being used by the farming industry to keep chemical fertilizers in the soil longer, reducing pollution of groundwater by the fertilizers. If Koskan's company can show continued success, it may yet help enliven an environmental chemistry sector saddled with a reputation for ineffectiveness and high cost.
The primary purpose of the passage is to
describe and analyze one attempt to develop and market a new, promising alternative to an existing product
demonstrate the mistakes made in one attempt to develop and market a new, promising alternative to an existing product
illustrate the kinds of problems that are likely to be encountered in attempts to market a new, promising alternative to an existing product
comment on the state of affairs in an industry that tends to overlook environmentally friendly innovation in favor of maintaining strong profits
explain the chemical processes that make a particular new product a promising alternative to an existing product
Explanations
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