PrepTest 73, Section 3, Question 22

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Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. Yet, since the LargeCo supermarket chain began advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt.

Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. Yet, since the LargeCo supermarket chain began advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt.

Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. Yet, since the LargeCo supermarket chain began advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt.

Advertising tends to have a greater influence on consumer preferences regarding brands of yogurt than it does on consumer preferences regarding brands of milk. Yet, since the LargeCo supermarket chain began advertising its store-brand products, sales of its store-brand milk increased more than sales of its store-brand yogurt.

Question
22

Which one of the following, if true, most helps to resolve the apparent discrepancy described above?

There has recently been increased demand at LargeCo stores for the chain's own brand of yogurt as well as for other brands of yogurt.

The typical shopper going to LargeCo for the purpose of buying milk does not go with the intention of also buying yogurt.

Shoppers at LargeCo tend to purchase the chain's own brand of dairy products more frequently than other brands of dairy products.

Supermarkets throughout the entire nation have experienced a sharp decrease in sales of yogurt recently.

Consumers tend to purchase store brands of yogurt, but purchase whichever brand of milk is least expensive.

D
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