PrepTest 61, Section 3, Question 3
Cable TV stations have advantages that enable them to attract many more advertisers than broadcast networks attract. For example, cable stations are able to target particular audiences with 24-hour news, sports, or movies, whereas broadcast networks must offer a variety of programming. Cable can also offer lower advertising rates than any broadcast network can, because it is subsidized by viewers through subscriber fees. Additionally, many cable stations have expanded worldwide with multinational programming.
Cable TV stations have advantages that enable them to attract many more advertisers than broadcast networks attract. For example, cable stations are able to target particular audiences with 24-hour news, sports, or movies, whereas broadcast networks must offer a variety of programming. Cable can also offer lower advertising rates than any broadcast network can, because it is subsidized by viewers through subscriber fees. Additionally, many cable stations have expanded worldwide with multinational programming.
Cable TV stations have advantages that enable them to attract many more advertisers than broadcast networks attract. For example, cable stations are able to target particular audiences with 24-hour news, sports, or movies, whereas broadcast networks must offer a variety of programming. Cable can also offer lower advertising rates than any broadcast network can, because it is subsidized by viewers through subscriber fees. Additionally, many cable stations have expanded worldwide with multinational programming.
Cable TV stations have advantages that enable them to attract many more advertisers than broadcast networks attract. For example, cable stations are able to target particular audiences with 24-hour news, sports, or movies, whereas broadcast networks must offer a variety of programming. Cable can also offer lower advertising rates than any broadcast network can, because it is subsidized by viewers through subscriber fees. Additionally, many cable stations have expanded worldwide with multinational programming.
The statements above, if true, provide support for each of the following EXCEPT:
Some broadcast networks can be viewed in several countries.
Broadcast networks do not rely on subscriber fees from viewers.
Low costs are often an important factor for advertisers in selecting a station or network on which to run a TV ad.
Some advertisers prefer to have the opportunity to address a worldwide audience.
The audiences that some advertisers prefer to target watch 24-hour news stations.
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