PrepTest 50, Section 3, Question 20
The layouts of supermarkets are not accidental: they are part of a plan designed to make customers walk all the way to the back of the store just to pick up a loaf of bread, passing tempting displays the whole way. But supermarkets can alienate customers by placing popular items in the rear; surveys list inconvenience as shoppers' top reason for disliking supermarkets.
The layouts of supermarkets are not accidental: they are part of a plan designed to make customers walk all the way to the back of the store just to pick up a loaf of bread, passing tempting displays the whole way. But supermarkets can alienate customers by placing popular items in the rear; surveys list inconvenience as shoppers' top reason for disliking supermarkets.
The layouts of supermarkets are not accidental: they are part of a plan designed to make customers walk all the way to the back of the store just to pick up a loaf of bread, passing tempting displays the whole way. But supermarkets can alienate customers by placing popular items in the rear; surveys list inconvenience as shoppers' top reason for disliking supermarkets.
The layouts of supermarkets are not accidental: they are part of a plan designed to make customers walk all the way to the back of the store just to pick up a loaf of bread, passing tempting displays the whole way. But supermarkets can alienate customers by placing popular items in the rear; surveys list inconvenience as shoppers' top reason for disliking supermarkets.
Which one of the following propositions does the passage most precisely illustrate?
Supermarkets should focus on customers who want to purchase many items in a single trip.
Alienation of customers is not good for business.
Even well-thought-out plans can fail.
Distracting customers is not good for business.
Manipulation of people can have unwelcome consequences.
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