PrepTest 48, Section 2, Question 8
Commentator: Most journalists describe their individual political orientations as liberal, and it is often concluded that there is therefore a liberal bias in current journalism. This is not the case, however, because newspapers, magazines, radio, and television are all in the business of selling news and advertising, and therefore face market pressures that tend to keep them impartial, since in order to maximize profits they must target the broadest customer base possible.
Commentator: Most journalists describe their individual political orientations as liberal, and it is often concluded that there is therefore a liberal bias in current journalism. This is not the case, however, because newspapers, magazines, radio, and television are all in the business of selling news and advertising, and therefore face market pressures that tend to keep them impartial, since in order to maximize profits they must target the broadest customer base possible.
Commentator: Most journalists describe their individual political orientations as liberal, and it is often concluded that there is therefore a liberal bias in current journalism. This is not the case, however, because newspapers, magazines, radio, and television are all in the business of selling news and advertising, and therefore face market pressures that tend to keep them impartial, since in order to maximize profits they must target the broadest customer base possible.
Commentator: Most journalists describe their individual political orientations as liberal, and it is often concluded that there is therefore a liberal bias in current journalism. This is not the case, however, because newspapers, magazines, radio, and television are all in the business of selling news and advertising, and therefore face market pressures that tend to keep them impartial, since in order to maximize profits they must target the broadest customer base possible.
Which one of the following most accurately expresses the main conclusion drawn by the commentator's argument?
The individual political orientations of journalists do not constitute acceptable evidence regarding media bias.
Major media face significant market pressures.
Current journalism does not have a liberal political bias.
Major media must target the broadest customer base possible in order to maximize profits.
It is often maintained that current journalism has a liberal bias.
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