PrepTest 46, Section 2, Question 13
Companies wishing to boost sales of merchandise should use in-store displays to catch customers' attention. According to a marketing study, today's busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.
Companies wishing to boost sales of merchandise should use in-store displays to catch customers' attention. According to a marketing study, today's busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.
Companies wishing to boost sales of merchandise should use in-store displays to catch customers' attention. According to a marketing study, today's busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.
Companies wishing to boost sales of merchandise should use in-store displays to catch customers' attention. According to a marketing study, today's busy shoppers have less time for coupon-clipping and pay little attention to direct-mail advertising; instead, they make two-thirds of their buying decisions on the spot at the store.
Which one of the following is an assumption that the argument requires?
Companies are increasingly using in-store displays to catch customers' attention.
Coupons and direct-mail advertising were at one time more effective means of boosting sales of merchandise than they are now.
In-store displays are more likely to influence buying decisions made on the spot at the store than to influence other buying decisions.
In-store displays that catch customers' attention increase the likelihood that customers will decide on the spot to buy the company's merchandise.
Many of today's shoppers are too busy to pay careful attention to in-store displays.
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