PrepTest 42, Section 2, Question 7
Packaging is vital to a product's commercial success. For example, the maker of a popular drink introduced a "new, improved" version which succeeded in blind taste tests. However, customers did not buy the product when marketed, mainly because the can, almost identical to that used for the earlier version of the beverage, made consumers expect that the new product would share certain features of the old, an expectation not satisfied by the new product.
Packaging is vital to a product's commercial success. For example, the maker of a popular drink introduced a "new, improved" version which succeeded in blind taste tests. However, customers did not buy the product when marketed, mainly because the can, almost identical to that used for the earlier version of the beverage, made consumers expect that the new product would share certain features of the old, an expectation not satisfied by the new product.
Packaging is vital to a product's commercial success. For example, the maker of a popular drink introduced a "new, improved" version which succeeded in blind taste tests. However, customers did not buy the product when marketed, mainly because the can, almost identical to that used for the earlier version of the beverage, made consumers expect that the new product would share certain features of the old, an expectation not satisfied by the new product.
Packaging is vital to a product's commercial success. For example, the maker of a popular drink introduced a "new, improved" version which succeeded in blind taste tests. However, customers did not buy the product when marketed, mainly because the can, almost identical to that used for the earlier version of the beverage, made consumers expect that the new product would share certain features of the old, an expectation not satisfied by the new product.
Which one of the following is most strongly supported by the information above?
Proper product packaging is more important than the quality of the product.
Products generally succeed in the market if they are packaged in a manner that accurately reflects their nature.
Changing the packaging of a product will not improve the product's sales unless the product is also changed.
To succeed in the market, a new product should not be packaged in a way that creates expectations that it does not meet.
An improved version of an existing product will sell better than the earlier version unless the improved version is packaged like the earlier one.
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