PrepTest 31, Section 2, Question 5
Television executives recently announced that advertising time on television will cost 10 to 15 percent more next fall than it cost last fall. The executives argued that in spite of this increase, advertisers will continue to profit from television advertising, and so advertising time will be no harder to sell next fall than it was last fall.
Television executives recently announced that advertising time on television will cost 10 to 15 percent more next fall than it cost last fall. The executives argued that in spite of this increase, advertisers will continue to profit from television advertising, and so advertising time will be no harder to sell next fall than it was last fall.
Television executives recently announced that advertising time on television will cost 10 to 15 percent more next fall than it cost last fall. The executives argued that in spite of this increase, advertisers will continue to profit from television advertising, and so advertising time will be no harder to sell next fall than it was last fall.
Television executives recently announced that advertising time on television will cost 10 to 15 percent more next fall than it cost last fall. The executives argued that in spite of this increase, advertisers will continue to profit from television advertising, and so advertising time will be no harder to sell next fall than it was last fall.
Which one of the following, if true, would most support the television executives' argument?
Most costs of production and distribution of products typically advertised on television are expected to rise 3 to 7 percent in the next year.
The system for rating the size of the audience watching any given television advertisement will change next fall.
Next fall advertising time on television will no longer be available in blocks smaller than 30 seconds.
The amount of television advertising time purchased by providers of services is increasing, while the amount of such time purchased by providers of products is decreasing.
A recent survey has shown that the average number of hours people spend watching television is increasing at the rate of 2 percent every two months.
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